BE YOUR OWN HERE logo for Chiropractic Office

No One is Coming—Because the Hero You Need is Already Inside You

Medical & Pharmaceutical

At its core: “No One is Coming—Because the Hero You Need is Already Inside You.” Our brand stands for personal responsibility, physical excellence, and the power of chiropractic to transform lives. The logo should visually capture that journey. ________________________________________ Active Family Chiropractic Logo Redesign Brief We are rebranding Active Family Chiropractic to align with a bold, modern, and empowering aesthetic that embodies strength, transformation, and long-term vitality. Our practice is about more than pain relief—we build structurally sound, high-performing bodies that enable people to live at their highest potential. Our new visual identity should reflect the heroic journey our patients take—one of reclaiming their health, strength, and confidence. The logo should be sleek, strong, and motivating, appealing to busy professionals, high-achievers, and wellness-driven individuals who prioritize health as a long-term investment. Design Elements & Inspiration • Strong, Clean Lines: The design should convey precision and structure, representing the foundation of health we create. • Dynamic Yet Stable: A balance of movement (progress, transformation) and stability (spinal alignment, strength) is essential. • Subtle Heroic Imagery: Consider minimalist nods to strength, resilience, and transformation, such as an abstract spine, shield, energy arc, or modern superhero emblem—without clichés. Color Palette The new logo should integrate our signature colors, ensuring a professional yet powerful visual identity: • Deep Hero Blue #020568 – Trust, intelligence, depth • Jewel Magenta Red #A10E4E – Strength, passion, vitality • Metallic Gold #FFD700 – Excellence, energy, premium quality • Electric Blue #0811f4 – Momentum, innovation, high-energy action • Dark Cyan #01818E – Stability, balance, vitality • Cream White #F5F1E3 – Warmth, clarity, human connection • Hero Black #0D0D0D – Power, professionalism, contrast Typography & Font Stack (NT STACK) Our font choices reinforce our bold, heroic, and modern brand identity: Primary Fonts (Heroic & Modern) • Raleway (Bold & ExtraBold) – Used for headlines, calls to action, and impact statements o Why? Clean, modern, and slightly futuristic. The bold weight provides a strong, commanding presence. • Lora – Secondary balance for body text readability Secondary Fonts (Body & Readability) • Brightwall (Canva) – For general body text, ensuring clear and approachable readability. Accent & Brand Personality Fonts • Bebas Neue – Used for impact words, social media graphics, and dramatic taglines o Why? Ultra-bold, all-caps, and attention-grabbing—perfect for the superhero strength theme. • Playfair Display SC (Italic or Bold) – Used for quotes, elegant emphasis, and special feature sections o Why? Adds an editorial, classic contrast, making key phrases feel more premium and authoritative. Typography & Style • Modern, bold sans-serif fonts—clean, professional, and commanding. • Avoid generic medical symbols (e.g., caduceus, overly detailed spines). Instead, focus on abstract yet intentional iconography that reflects movement and structure. • The logomark should be versatile—effective across signage, apparel, and digital platforms while maintaining a high-impact, crisp appearance.

Please see hex codes provided.

Tone & Message The logo should instantly communicate strength, transformation, and trust. It should feel welcoming yet decisive, inspiring individuals to take control of their health and unlock their full potential. CURRENT LOGO CAN BE FOUND AT: https://activefamilychiroaz.com/

Every design category has flexible pricing for all budgets. Logo design starts at HK$2,299.