Company Mascot for Captain Right Away

Construction

We operate several brand names, but they are all tied together with our clock/checkmark. We are a HVAC (air conditioning) repair and replacement company in the state of Florida. We are also an air duct cleaning company

We are looking for a universally recognizable superhero mascot that embodies the reliability, speed, and expertise of our brand family, Right Away Home Services. The mascot will be called Captain Right Away with the slogan: “Here to Save the Day, Right Away!” This character will serve as the face of our brand across multiple platforms, including logos, print, websites, vehicle wraps, and promotional materials. Key Design Requirements 1. Character Attributes: o Appearance: Cartoon-style superhero that appeals to homeowners of all ages. He should exude confidence, trust, and friendliness while appearing strong, approachable, and heroic. o Personality: Reflects reliability, efficiency, and a problem-solving attitude. Think of a blend of "classic superhero" with a modern and relatable twist. 2. Brand Integration: o Core Colors: Incorporate our brand’s signature colors:  Orange: #FF5F1F  Blue: #2B92C9 o Logo Placement: The clock/checkmark logo should be prominently displayed on Captain Right Away’s chest, similar to how iconic emblems are featured on classic superheroes. o Uniform: Design a superhero uniform that matches the look and feel of our existing van designs, logos, and uniforms (see attached visuals). The uniform should subtly incorporate elements of HVAC and home services, such as utility belts, tools, or design nods to air movement and cleanliness. 3. Functionality: o Ensure the design is versatile and scalable. Captain Right Away will be used in:  Logos and branding.  Promotional material (flyers, print ads, etc.).  Website graphics.  Social media and animation.  Vehicle wraps. o The character should look great both as a full-body illustration and as a simplified logo/icon for smaller applications. 4. Appeal: o The design should appeal to homeowners—your target audience—by being:  Memorable: A striking design that sticks in the customer’s mind.  Relatable: Friendly and professional, with a clear focus on service excellence.  Fun but Trustworthy: Avoid overly cartoonish or exaggerated designs that might undermine credibility. 5. Accessories and Details: o Consider superhero staples like a cape, mask, gloves, and boots, but keep the overall look clean and modern. o A utility belt or tools that reflect the HVAC and home services industry could be subtle yet effective additions. Visual Style • Cartoon but not overly childish—aim for a look that inspires confidence in professional service while being approachable. • Clean lines and bold colors that align with our brand’s aesthetic. • Use shading and highlights sparingly to create a polished, modern look. Inspiration and Attachments • Included: Van designs, company logos, uniform designs, and the clock/checkmark emblem. • Inspiration: Look to iconic superheroes for structure but infuse the character with unique elements that tie into our brand identity. Examples might include Superman (confidence and emblem placement) or The Incredibles (friendly and modern design). Deliverables • Full-body character design with a dynamic pose (e.g., hands on hips or arms folded heroically). • Alternate poses, including one that works well for profile pictures, circular icons, or small applications. • Simplified chest emblem design for use in logos or minimalistic branding. • Scalable vector files for use in print, web, and promotional material.

Every design category has flexible pricing for all budgets. Character or mascot starts at HK$2,699.