Eco-conscious start-up website/newsletter header

Environmental

Solar Slice is a start-up looking to launch its first product via a crowdfunding campaign in the next 2-3 months. Solar Slice will sell a product called a "Slice". Each Slice someone buys will support 50 watts of new solar energy at a plant we will build. The buyer will track how much energy is produced by his/her Slice(s) on our mobile app where they can also see how much carbon has been avoided, earn "reward" points, etc. Slice buyers do not receive financial payments. They buy Slices as a way to support the expansion of renewable energy without needing to own a home for rooftop solar panels or to pay many thousands of dollars to install panels. Slices will cost $100-150 and will generate reward points for 15 years. Reward points can be used to support reforestation, animal habitat renewable, etc. Slices are a digital product. The buyer does not need to change any aspect of his/her home or electric utility contract. Slice customer profile: - Middle/upper income - Age 30-44 - Eco-conscious - Live in USA, specifically in California, Oregon, Washington, Michigan, or New York where voluntary green power programs by utilities are popular - Consumes media that frames climate change as human-caused and addressable with sufficient resources - More politically "liberal" rather than "conservative" in US terms

UPDATE Jan 31 2024: We just received an updated brand/identity deck from our designer. I uploaded this file (Solar Slice brand guidelines PDF). Please review, this will be helpful for clarifying the brand! We are looking for header designs we can use on our website. Ideally, we would be able to use the design in things like the newsletter, social media pages, etc. with a few modifications. Note that the overall tone should be hopeful, positive, and encouraging. We are trying to provide a product that helps people make a change and feel less helpless in the face of climate change. We have included our logo files. These are not technically required, but I suspect they will be helpful in the design. We have also included a pdf in the attachments section that shows the mobile app mock-ups, logo in use, etc. Designs will ideally be compatible with this style.

We are happy to purchase stock images where needed. Note that the SVG logos are in white, so if you preview them and have a white background they may look like blank files :)

Every design category has flexible pricing for all budgets. Other business or advertising starts at HK$1,599.