Let's make the best craft beer label in China

Food & Drink

Lazy Taps

One Wheat 单行小麦

This is the first craft beer of Lazy Taps Brewery in China, and also this is the first wheat beer we will make. The whole series will be named by traffic signs, and since this is a wheat beer, so we named it One Wheat, which means one way.

male, China, 20-40,

Since we have designed the logo already, the main character is a beer man, which you can find from my attachment. We want this beer man more detailed, and make it more like a Japanese comic style. And the whole picture should tell a story, and the story is the beer man is working in a Brewery, and he is tapping out the beer, and then found he could not turn it off, and the beer keep flowing out from the taps. Also, the one way traffic sign should be used in the design

nothing should be avoided, expand your imagination