Modern, clean, appealing vector illustrations of a dog mascot

Animal & Pet

VetSmart Formulas is a direct-to-consumer brand of scientifically formulated products approved by veterinarians and designed to promote optimum wellness. Our customers are pet owners who want to feel confident that they’re making an informed, safe, and responsible decision on behalf of their pets.

Create modern, clean, appealing vector illustrations of a dog to be used across PWD's product labels, website, icons and marketing/branding materials. The illustrated dog will become a key part of PWD's brand identity. Illustration Requirements ● Simple, contemporary style that complements PWD's existing label/web design ● Single color vector illustrations (black), with the ability to easily change the color for various use cases ● Dog should be attractive, relatable, and non-breed specific ● Convey a happy, healthy, wellness-oriented look and feel ● Illustrations must work well individually or as a pair for a future cat addition ● Provide full body illustrations of the animal, face forward, sitting and side profile ● Illustrations must be usable at a variety of sizes: from small website icons to larger graphics ● Deliverables to be provided in vector format for scaling Creative Direction ● Use a clean, modern aesthetic ● Avoid depicting specific breeds. Keep the animals general and relatable to all dog owners ● Unique and ownable illustration style is a key goal, as these illustrations will be a cornerstone of the PWD brand Evaluation Criteria PWD will evaluate submissions based on: ● Alignment with the above creative direction and requirements ● Overall appeal and emotional impact of the illustrations ● Uniqueness and memorability of the illustration style ● Versatility of the illustrations to work in PWD's wide range of use cases Requested Deliverables ● Single color, full body vector illustrations of a dog and a cat ● Alternate poses of each animal ( face forward, sitting and side profile ● Cropped "portrait" versions of each animal from the shoulders up ● Layered source file provided in Adobe Illustrator format ● Illustration elements delivered on a transparent background for versatility

Please make sure this is your original art and not AI-generated in any way. We are starting with a dog mascot but will also be looking to incorporate a cat as well that can stand alone or with the winning dog.

Every design category has flexible pricing for all budgets. Character or mascot starts at HK$2,699.