Nonprofit story needs meaningful cover design

Community & Non-Profit

The Leap Ambassadors Community is a community of nonprofit thought leaders, progressive funders, policy makers, and instigators who believe that performance matters. Leap Ambassadors come from many different professional roles across philanthropy and the nonprofit sector, but they all believe that high performance must be the norm if we are to make meaningful progress in addressing society’s most challenging problems. We define high performance as the ability to deliver - over a prolonged period of time - meaningful, measurable, and financially sustainable results for the people or causes the organization is in existence to serve. The community’s audacious vision is to trigger a mindshift within a vital core of the social sector to accept that mission and performance are inextricably linked. The Funding Performance series of profiles promotes and encourages funders willing to support their grantees’ learning and improvement—and open to learning and improving themselves to become better organizations for the people and causes they serve. Each profile tells the story of one funder’s experience and highlights its relationship with one or more of its grantees in their joint pursuit of high performance. This story is the tenth in the series and the first of 2021. The target audience for the Funding Performance series of profiles includes funders such as foundations, high net worth individual donors, grant-making public agencies, and businesses engaged in corporate social responsibility and community investing.

The story that this cover accompanies profiles the Connecticut Opportunity Project, an initiative of Dalio Education The title of the story is: (Main Title): ‘Tell Us What You Need to Succeed’ (Subtitle): A Profile of Dalio Education’s Connecticut Opportunity Project

Design Direction: Incorporate the idea of partnership, mutual support to reach goal Can use the idea of speaking, listening, dialogue (e.g.: speech bubble) Can make reference to climbing higher, upward trajectory toward goal Can incorporate overcoming hurdles and making progress toward educational attainment, e.g.: Students sitting, walking up steps to school building, supportive adults helping them along--steps representing progress toward goals Stacks of books Can use map of Connecticut as part of background/secondary element, but not as primary element Should be relatively simple, with few colors and elements Would like relatively bright, dynamic colors Can take inspiration from the Connecticut Opportunity Project logo colors, but not required If portraying people, ensure broad racial diversity Stylistic preferences: Our design aesthetic can be described as clean, simple, polished, warm, sophisticated without being elitist, and appealing. Our brand’s personality is warm, trustworthy, credible, reflective, and personable. Take a look at the various products and designs present on leapambassadors.org to gain a sense of our overall aesthetic and feel. Font package details: (These are the fonts we use in the production of our resources, you are NOT limited to these fonts for the cover design. Headers: Droid Serif, serif Subheads: Droid Sans, "Helvetica Neue", Helvetica, sans-serif; Body/Sidebar: Droid Sans, "Helvetica Neue", Helvetica, sans-serif; Pull-Quotes: Georgia, 'Droid Serif', serif Colors: Set on particular colors? List them here. We do have Leap Ambassadors Community brand colors, but we don’t want this cover design to feature these colors, other than the branding elements. We are only providing these so that you are aware of our brand colors for the branding on the cover. Leap Blue: #0D4A62 Leap Green: #E0E27A Leap Orange: #DC9827 Turquoise: #529D9F Red: #B42F14 Dark gray: #404041 Medium gray: #808284 Light gray: #BBBDC0 Series Branding This cover and profile story are the tenth in an ongoing series. You can see the first nine here. We need the branding on the cover to match the first nine stories. That means that the Funding Performance box in the top left corner and the Leap of Reason Ambassadors Community banner and logo at the bottom must be present on all of your submitted cover designs. They are included in the assets package for this contest. Project assets: The story Weingart Foundation cover example Connecticut Opportunity Project logo for reference Leap of Reason Ambassadors Community Logo and banner Funding Performance box

Every design category has flexible pricing for all budgets. Magazine cover starts at HK$2,299.