Packaging for a premium powdered cocktail mix

Food & Drink

Mixtails

N/A

Skinny Margarita

Mixtails is a premium powdered cocktail mix brand designed for those who want delicious, bar-quality cocktails with zero sugar and no artificial sweeteners. Our first product, Skinny Margarita, delivers a refreshing, guilt-free margarita experience—perfect as a mocktail or cocktail (just add tequila!). We love the bold, playful, and modern aesthetic of brands like Poppi—clean design, bright colors, and fun typography that feel fresh and premium. We already have a logo and inspiration board to guide color and style choices. Now, we need a standout pouch design that captures the vibrant energy of our brand while communicating key product benefits.

Bright & Playful Packaging for Mixtails' Skinny Margarita Powdered Cocktail Mix Category: Packaging Design Project Overview: Mixtails is a premium powdered cocktail mix brand designed for those who want delicious, bar-quality cocktails with zero sugar and no artificial sweeteners. Our first product, Skinny Margarita, delivers a refreshing, guilt-free margarita experience—perfect as a mocktail or cocktail (just add tequila!). We love the bold, playful, and modern aesthetic of brands like Poppi—clean design, bright colors, and fun typography that feel fresh and premium. We already have a logo and inspiration board to guide color and style choices. Now, we need a standout pouch design that captures the vibrant energy of our brand while communicating key product benefits. Design Direction: ✅ Bright, modern, and slightly playful—bold colors, clean layout, and fresh vibes (think Poppi-style branding). ✅ Vibrant, but premium—not overwhelming or cluttered, with a polished feel. ✅ Typography: Fun, fresh, and readable. Should balance modern sophistication with approachability. ✅ Color Palette: Inspired by our provided mood board—bold pastels, vibrant contrasts, and clean white space. ✅ Imagery (optional): Minimal, but playful—think subtle lime slices, cocktail glass silhouettes, or bubbly accents. Key Elements to Include: Front of Package: ✔ Product Name: Skinny Margarita ✔ Brand Name: Mixtails ✔ Slogan: Pure Flavor, Zero Compromise. ✔ Key Features (Callouts - Exact List TBD, but may include): • Sugar-Free • No Erythritol • Naturally Flavored • Just Mix & Enjoy! (Mocktail or Cocktail!) ✔ Less Important Key Features • Dairy Free • Fat Free • Soy Free • Gluten Free • Vegan • Nut Free ✔ Bright, eye-catching colors that fit the Poppis-inspired aesthetic Back of Package: ✔ Simple Mixing Instructions: Mocktail: Mix with 5-6 oz of water or sparkling water. Cocktail: Mix with 4 oz of water + 1-2 oz of tequila (or your favorite spirit)! ✔ Space for Additional Callouts (such as sustainability, dietary benefits, certifications, etc.) ✔ Nutrition Facts & Ingredients Panel (We will provide exact details) ✔ Barcode & Legal Disclaimers ✔ Made in the USA ✔ Store in a cool, dry place. Keep sealed to maintain freshness. ✔ Must say the following: DISTRIBUTED BY: Mixtails Encino, CA 91316 info@drinkmixtails.com www.drinkmixtails.com @drinkmixtails Deliverables: • Final design in AI/PSD format with print-ready specifications. • Mockup rendering to visualize the pouch in 3D. • Editable layers for future adjustments. Reference Materials We Provide: 📌 Logo files 📌 Color & design inspiration board (Poppi-inspired aesthetic) 📌 Packaging dieline/template 📌 Nutrition facts & legal text Contest Preferences: We will be actively rating designs and providing feedback throughout the contest. We are looking for bold, clean, and vibrant packaging that feels modern and premium while maintaining an approachable, fun energy.

Die lines attached