Trade Show Billboard Ad / Urgent / Creative talent

Technology

OBJECTIVE Create a visually impactful billboard that instantly communicates Retention Express as the #1 go-to partner for both AI Voice Agents and Live Agent Support in the car wash industry. We are leading the charge with intelligent, conversational AI Agents that answer 100% of calls for Inbound Support, 24/7/365, and we can provide Outbound voice automation campaigns. Plus, we can seamlessly escalate customer issues to our industry-trained live agents for first call resolution OR to their internal support team. This dual-power model gives our customers the best of both worlds: speed, scale, and service. We are experts in every POS System. The billboard will hang high on a trade show floor—so it must grab attention from both near and far. Bold, clear, clean. Prioritize impact over clutter. www.retentionexpress.com

🎨 DESIGN CONTEST BRIEF: 2025 TRADE SHOW BILLBOARD Client: Retention Express www.RetentionExpress.com Billboard Size: Approximately 18 ft wide x 9 ft high (Top of banner will sit at 20 ft from the ground) Actual specs needed in AI and PNG file, each labeled as below: "Front" (B1): (220.42” x 114.12”), 216.42 w X 110.12 h finish size - Double Sided "Back" (B2): (220.42” x 114.12”), 216.42 w X 110.12 h finish size - Also, please provide a mock-up showing the artwork on top of the truss in the attached photos. At least in the final rounds. Audience: Car Wash Operators and Industry Leaders KEY MESSAGING Top Header (most visible area at the top): 💥 AI VOICE AGENTS – INBOUND and OUTBOUND OR BOTH! LIVE AGENT SUPPORT 100% ANSWER RATE | 24 - 7 - 365 | Scale Smarter | Enhance CSAT Primary Message / Support Line (somewhere middle or lower): Real ROI. Real Results. More revenue, Retention, and Raving fans. Optional: To use Supporting Icons with the bullets or used above the talking points (for lower half): INBOUND: Reduce Costs. Increase CSAT. Consistent Messaging Transfer customers to Our Team or Yours. Scalability. API Connections* OUTBOUND Speed to Lead Winback Campaigns Welcome campaigns Appointment Scheduling

VISUAL DIRECTION Prioritize "AI Voice Agents" as the main draw—make it BIG and BOLD at the top. Be sure to also include LIVE SUPPORT or LIVE HUMAN SUPPORT Include our Retention Express logo prominently, but not overpowering the message. The Lower middle works. Feel free to show the design with either or stacked logo or the horizontal. Balance the theme of technology + human support —perhaps with a visual split or integration (example: headset meets waveform or AI circuit meets human icon). Incorporate brand colors, modern typography, and clean layout with high visibility. Our Gradient colors are strong. If the background is blue, then keep the orange gradient strip at the top and the blue gradient to frame the bottom. Do not add the wave into the bottom of the design from last year Avoid clutter. Go for clarity and punch. BRAND POSITIONING Retention Express is already the trusted contact center in car washing. We’re known. We’re proven. This year, we’re taking the lead with AI voice + human support—and no one else can offer both like we do. Consider adding: Powered by Retention Express Next to logo) – if it supports the design narrative of reliability + partnership.

Every design category has flexible pricing for all budgets. Signage starts at HK$1,599.